Forecasting for Pharma by Jacob Fleming Conferences
3rd - 5th November, 2008, Prague.The rate of growth for the pharmaceuticals market is slowing down while competition and operating costs continue to increase. Now more than ever, forecasters need to meet these challenges by accurately predicting demand for both new and in-line products.
Challenges and opportunities for today's pharmaceutical e-marketers abound. From social networking tools and advanced physician portals to streaming video and closed loop strategies, the opportunities to open new communication channels with patients, physicians and other key stakeholders are limited only by a marketer's imagination and determination.