Transinsight's GoPubMed with Social Networking Features for Biomedical Experts
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- Category: Research
Biomedical research happens in networks of researchers. Social networking web sites like FaceBook, LinkedIn and Xing use personal networks to establish contacts. On these sites, however, connections must be defined by the users themselves. For the first time, GoPubMed now completely and automatically extracts collaboration networks from millions of biomedical science publications.
EMEA concludes new advice to doctors and patients for Champix needed
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- Category: Research
The European Medicines Agency (EMEA) has concluded that updated warnings to doctors and patients are needed to increase awareness of cases of suicidal ideation and suicide attempts reported in patients using Champix (varenicline), a medicine indicated for smoking cessation in adults.
EMEA recommends withdrawal of the marketing authorisations for lumiracoxib-containing medicines
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- Category: Research
The European Medicines Agency (EMEA) has recommended the withdrawal of the marketing authorisations for all lumiracoxib-containing medicines, because of the risk of serious side effects affecting the liver. Lumiracoxib is a non-steroidal anti-inflammatory drug (NSAID) that belongs to the group 'COX-2 inhibitors'. It is used for symptomatic relief in the treatment of osteoarthritis of the hip and knee.
5. In the Absence of Direct-to-Consumer Advertising, Online Content Is Critical
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- Category: Research
European consumers have been a longneglected piece of the strategic puzzle for most marketers at health and pharmaceutical companies. Yet, signs increasingly point to the degree to which European consumers are, in fact, researching health information and treatment options, and ultimately taking action as a result of those information searches - as outlined in the trend above.
4. Empowered European Consumers Speak with Their Physician about Information Found Online
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- Category: Research
The Internet's role is increasing in the patient-physician relationship and having an impact on which treatment decisions are being implemented. Still, the physician clearly remains the ultimate voice on this front. Be they the "cyberchondriacs" or the "cyber savvy," consumers in Europe are turning to the Internet for self-education, symptom checking, prescription medication comparisons, and disease education.
3. Online Physician Portals Evolve into Clinical Resources, Beyond News
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- Category: Research
Traditionally, physicians relied primarily on local content sources for online medical information, such as DiarioMedico in Spain and Doctors.net in the UK. One notable exception of a site that has transcended the country divides has been the Univadis portal from MSD (Merck Sharp & Dohme).
2. Leverage E-detailing as a Sales Force Supplement
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- Category: Research
While the market for electronic detailing in the U.S. has reached nearly a point of saturation at roughly half of all practicing physicians, the European market is still in an early stage of development and adoption. In fact, only 15% of European physicians have participated in an electronic detailing program today, a number that has remained statistically stagnant year over year.
More Pharma News ...
- 1. Connecting to Physicians, on Their Terms
- European Pharmaceutical Marketing in 2008
- Survey Reveals Differing Physician and Patient Perceptions Regarding Impact of Ulcerative Colitis
- Thomson Scientific Launches Thomson Innovation
- eHealth Initiative's Connecting Communities for Drug Safety Collaboration
- Common Application for Orphan Designation for Medicines
- French scientists identify possible new target for obesity treatment