Live Video Detailing Scores High Marks with Physicians
Though video detailing had a rocky start when it debuted a decade ago, recent physician online video adoption and satisfaction rates indicate that this channel is now a viable option for pharma, biotech, and device manufacturers.
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Pleasant music can enhance visual awareness in stroke patients, study shows
Researchers in Spain and the UK have demonstrated that stroke patients who have lost part of their spatial awareness experience enhanced visual awareness when listening to music that they like. The study's findings, published in the Proceedings of the National Academy of Sciences, underline the importance of an individual's emotional state in modulating awareness.
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Project Launched by VTT Develops Computer Models for Predicting Dietary Effects on Health
VTT is launching an extensive EU project called ETHERPATHS, studying the effects of dietary effects mediated by gut microbiota on lipid metabolism. The aim is to accelerate the development of health-promoting foods. The project develops computer assisted models with which food companies and research institutions, for instance, will be able to predict the effects of foods in the body.
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The Five Myths of Generic Competition
The Healthcare and Science business of Thomson Reuters has released the white paper, "The Five Myths of Generic Competition," highlighting what originator pharmaceutical and biotech companies can do to improve their forecasting of the likely timing, source and intensity of competition from generic drugs.
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New communication opportunities for providers of medical scientific information
Deutsche Zeitschrift für Klinische Forschung (DZKF) portal, developed by Geelen & Geelen Beratung für medizinisch-wissenschaftliche Projekte GmbH, now is available in English. The portal is password protected
and accessible only by medical scientific professionals, it allows to publish and read multimedia-format information and send others the related web link(s).
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Three Ways for Pharma Product Sites to Improve Visitor Satisfaction and Retain Consumers
Pharmaceutical product sites are an important component of an overall brand strategy and can serve as a brand extender for consumers - providing an engaging brand experience that may not be fully realized in the time and space constraints of traditional media.
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U.S. Adults With Diabetes Take Control of Care Through Innovative Use of Digital Resources
More than ever, type 1 and type 2 diabetes patients are turning to online channels to research treatment and product information, to seek advice and support from others, and to manage their condition. According to pharmaceutical and healthcare market research company Manhattan Research's Cybercitizen Health™ study, nine out of ten online diabetes patients use the Internet to research health information, and two-thirds use the Internet to access pharmaceutical product information.
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Though video detailing had a rocky start when it debuted a decade ago, recent physician online video adoption and satisfaction rates indicate that this channel is now a viable option for pharma, biotech, and device manufacturers.