Pharmaceutical product sites are an important component of an overall brand strategy and can serve as a brand extender for consumers - providing an engaging brand experience that may not be fully realized in the time and space constraints of traditional media.

More than ever, type 1 and type 2 diabetes patients are turning to online channels to research treatment and product information, to seek advice and support from others, and to manage their condition. According to pharmaceutical and healthcare market research company Manhattan Research's Cybercitizen Health™ study, nine out of ten online diabetes patients use the Internet to research health information, and two-thirds use the Internet to access pharmaceutical product information.

A new survey released by IBM (NYSE: IBM) and Silico Research reveals that if biopharmaceutical - or life-sciences - companies fail to collaborate, they risk costly delays in the production of new medicines, medical devices, diagnostics and support services.

New research has helped to explain why patients being treated with antiretroviral drugs for HIV experience a greater incidence of heart attacks. The research was presented by doctors and researchers from the School of Medicine and Medical Sciences at University College Dublin, the Mater Misericordiae University Hospital in Dublin and the Royal College of Surgeons in Ireland at the Retroviral Conference in Montreal, Canada, on 11 February.

Following the publication of a study into the frequency of Adverse Drug Reactions, First DataBank has spoken out at the tragedy of these avoidable and sometimes fatal errors. The study by PLos One entitled "Adverse Drug Reactions in Hospital In - Patients: A Prospective Analysis of 3695 Patient-Episodes" was covered this week by the BBC and highlighted that "one in seven hospital patients experience adverse drug reactions, half of which are completely avoidable".

Consumers are performing pharma-related searches at more points along the treatment continuum, according to pharmaceutical and healthcare market research company Manhattan Research. Consumers are most likely to use search engines for pharma information when they have symptoms for a condition, after receiving a diagnosis from a physician, and before beginning to take a new prescription.

Global pharmaceutical and healthcare market research company Manhattan Research releases its latest consumer marketing analysis titled "The Future of Mobile Health: Mobile Adoption, mHealth and Mobile Marketing" as part of its Cybercitizen Health™ v8.0 market research and strategic advisory service.