"Polocard is a top OTC brand in Poland, and its acquistion will enhance our Consumer Healthcare portfolio and overall position in this key market," said Paul Sturman, President, Pfizer Consumer Healthcare. "We continue to focus on strategic opportunitites that will expand our portfolio of leading brands, develop capabilities in high-growth categories and extend our global reach."
The acquisition of Polocard marks the latest of several investments by Pfizer in its Consumer Healthcare business over the last twenty-four months. Other notable transactions include the exclusive global license agreement with AstraZeneca for the OTC rights for NEXIUM (esomeprazole magnesium) and the acquisitions of Alacer, maker and distributor of Emergen-C products, now the largest selling branded Vitamin C line in the United States, and Ferrosan's Consumer Healthcare business, which broadened the unit's industry-leading dietary supplements portfolio as well as its geographic footprint in the Nordics, Russia and Central and Eastern Europe.
The financial terms of the Polocard deal were not disclosed.
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