Novartis expects that its new initiatives will resonate more with the way people learn in the digital era. Consistent with its already substantial efforts to fully scale its next-generation digital engagement technologies, Novartis will transition its physician education programs predominantly to digital formats, and use paid external physicians only in limited circumstances. The use of digital tools will allow Novartis to offer rich and interactive content, in some cases including peer-to-peer instruction, which physicians can engage with at their convenience.
Vas Narasimhan, CEO of Novartis, said: "Today's settlements are consistent with Novartis commitment to resolve and learn from legacy compliance matters. We are a different company today - with new leadership, a stronger culture, and a more comprehensive commitment to ethics embedded at the heart of our company. I have been clear that I never want us to achieve commercial success at the expense of our values - our values must always come first and are the foundation of everything we do. With these agreements we mark an important milestone on our journey to build trust with society as we continue reimagining medicine to improve and extend lives all around the world."
While Novartis is moving away from the traditional speaker program model in the US, peer-to-peer medical education remains an important aspect of the Company's educational objectives as it helps physicians keep pace with medical innovation and make prescription decisions in the best interest of patients. Since 2011, Novartis has enhanced its peer-to-peer medical education programs to meet the evolving expectations of the industry and stakeholders around the world. Going forward, Novartis will set the standard by embracing new, digitally enabled education programs that will support better outcomes for patients.
Novartis will transform its sponsored peer-to-peer medical education in the US by:
- Transitioning predominantly to digital/virtual formats;
- Significantly limiting the instances in which it pays external healthcare professionals (HCPs) to deliver education; and
- Taking additional steps to comprehensively foster compliance, including eliminating the use of restaurants as venues.
In addition, Novartis has finalized its previously disclosed agreement with the US Department of Justice and the US Attorney's Office for the District of Massachusetts to resolve an investigation related to the company's support of certain independent charitable co-pay foundations (ICCFs) from 2010 to 2014. As part of this settlement, Novartis will pay USD 51.25 million and has agreed to additional corporate integrity obligations with OIG to further enhance its controls relating to its interactions with ICCFs. The company provisioned for this settlement.
About NovartisNovartis is reimagining medicine to improve and extend people's lives. As a leading global medicines company, we use innovative science and digital technologies to create transformative treatments in areas of great medical need. In our quest to find new medicines, we consistently rank among the world's top companies investing in research and development. Novartis products reach nearly 800 million people globally and we are finding innovative ways to expand access to our latest treatments. About 109,000 people of more than 145 nationalities work at Novartis around the world.