"Framing the social media landscape is a critical first step in understanding the growing audience of physicians interacting with one another online," said James Avallone, Senior Digital Healthcare Analyst at Manhattan Research. "Since physicians' primary consumption of professional social media is happening outside the walls of existing closed physician-only communities, marketers need to evaluate other engagement opportunities, such as distributed content or niche communities."
"Physician Social Media: Benchmarking Adoption and Assessing Strategic Opportunities" draws from Manhattan Research's Taking the Pulse® v10.0 study conducted in Q1 2010 via online and offline survey methodology among 2,033 U.S. practicing physicians.
For more information about the report and its table of contents, please visit http://www.manhattanresearch.com/physician-social-media
About Manhattan Research Reports
Manhattan Research offers in-depth reports on important trends in physician and consumer use of digital media and technology for health. The report series draws from interviews conducted with nearly 20,000 physicians and consumers about their behaviors, attitudes, and future interests as it relates to their use of the Internet and other technologies for health and treatment decisions. Each PDF report includes a written analysis, supporting graphs and data, and strategic takeaways. For more information, please visit http://www.manhattanresearch.com/reports.
About Manhattan Research
Manhattan Research, a Decision Resources, Inc. company, is a leading market research and advisory services firm for global pharmaceutical and healthcare companies. For more information, visit http://www.manhattanresearch.com.
About Decision Resources, Inc.
Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at http://www.decisionresourcesinc.com.