"We know that navigating the supplement aisle can be confusing and choosing the right foods to make sure you're getting everything in your diet can be challenging," said Dr. Jeffrey Blumberg, a member of the external panel of advisors for nutritionpossible.com and a professor of nutrition at Tufts University. So, the website aims to make nutrition information easy to access and understand.
The site offers guided information through:
- a unique self-assessment tool that provides a personalized recommendation based on your reported dietary intake and provides educational information as you answer each question
- trusted content from both WebMD and Mayo Clinic
- expert nutritional commentary from professionals in the field including Jeffrey Blumberg, Ph.D., FACN, FASN, CNS; Balz Frei, Ph.D.; Cynthia Sass, MPH, RD, MA, CSSD; and Elizabeth Ward, MS, RD
- the opportunity to engage with other visitors by community building and activity challenges where visitors can collect badges once the challenges have been completed
As part of today's launch, the first 100,000 visitors who complete their personal assessment will receive a special high-value coupon for products to help them get started on making nutrition possible in their daily routine.
"Offering people a simple tool in a confusing landscape will help them be more confident in their decisions when it comes to proper nutrition," said Tiffany McLaud, U.S. franchise lead, dietary supplements, Pfizer Consumer Healthcare. "We heard directly from consumers that simplified and easy-access to nutritional information is what they are looking for and need. Being in the multivitamin business for 30 years and trusted by consumers, the Centrum team listened and developed this online resource to help people achieve their overall nutritional goals."
Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.