A New Resource That Offers Personalized Nutritional Guidance to Achieve Better Health

PfizerMillions of resolutions come with every New Year, many of which are to get healthy. But, there's a lot of confusion around what constitutes healthy nutrition, which is a key piece of the puzzle. Now, there's an easy and free solution to help make sound nutritional choices to help people keep their resolutions throughout the year. The makers of Centrum® multivitamins announce the launch of nutritionpossible.com, a new website that provides simple tools and personalized information to make confident nutritional and lifestyle choices.

"We know that navigating the supplement aisle can be confusing and choosing the right foods to make sure you're getting everything in your diet can be challenging," said Dr. Jeffrey Blumberg, a member of the external panel of advisors for nutritionpossible.com and a professor of nutrition at Tufts University. So, the website aims to make nutrition information easy to access and understand.

The site offers guided information through:

  • a unique self-assessment tool that provides a personalized recommendation based on your reported dietary intake and provides educational information as you answer each question
  • trusted content from both WebMD and Mayo Clinic
  • expert nutritional commentary from professionals in the field including Jeffrey Blumberg, Ph.D., FACN, FASN, CNS; Balz Frei, Ph.D.; Cynthia Sass, MPH, RD, MA, CSSD; and Elizabeth Ward, MS, RD
  • the opportunity to engage with other visitors by community building and activity challenges where visitors can collect badges once the challenges have been completed

As part of today's launch, the first 100,000 visitors who complete their personal assessment will receive a special high-value coupon for products to help them get started on making nutrition possible in their daily routine.

"Offering people a simple tool in a confusing landscape will help them be more confident in their decisions when it comes to proper nutrition," said Tiffany McLaud, U.S. franchise lead, dietary supplements, Pfizer Consumer Healthcare. "We heard directly from consumers that simplified and easy-access to nutritional information is what they are looking for and need. Being in the multivitamin business for 30 years and trusted by consumers, the Centrum team listened and developed this online resource to help people achieve their overall nutritional goals."

Pfizer Inc.: Working together for a healthier world™
At Pfizer, we apply science and our global resources to improve health and well-being at every stage of life. We strive to set the standard for quality, safety and value in the discovery, development and manufacturing of medicines for people and animals. Our diversified global health care portfolio includes human and animal biologic and small molecule medicines and vaccines, as well as nutritional products and many of the world's best-known consumer products. Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments and cures that challenge the most feared diseases of our time. Consistent with our responsibility as the world's leading biopharmaceutical company, we also collaborate with health care providers, governments and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.

Most Popular Now

GSK reaches agreement with Novartis to acquire ful…

GlaxoSmithKline plc (LSE/NYSE: GSK) today announces that it has reached an agreement with Novartis for the buyout of Novartis' 36.5% stake in their Consumer Healthcare Jo...

Canadian neuroscientists say daily ibuprofen can p…

A Vancouver-based research team led by Canada's most cited neuroscientist, Dr. Patrick McGeer, has successfully carried out studies suggesting that, if started early enou...

First proof a synthesized antibiotic is capable of…

A "game changing" new antibiotic which is capable of killing superbugs has been successfully synthesised and used to treat an infection for the first time - and could lea...

Merck partners with Medisafe to help improve medic…

Merck, a leading science and technology company, today announced a new collaboration with US-based Medisafe to help its cardiometabolic patients better manage medication ...

Phase III data in The Lancet show Novartis siponim…

Novartis today announced that the full results from the Phase III EXPAND study of oral, once-daily siponimod (BAF312) in secondary progressive multiple sclerosis (SPMS) w...

Taking a standard prostate cancer drug with food b…

By taking a high-cost drug with a low-fat meal - instead of on an empty stomach, as prescribed - prostate cancer patients could decrease their daily dose, prevent digesti...

New immunotherapy for lung cancer shows promise of…

In a groundbreaking development, results from a recent clinical trial to treat lung cancer show that a novel immunotherapy combination is surprisingly effective at contro...

Boehringer Ingelheim and OSE Immunotherapeutics an…

Boehringer Ingelheim and OSE Immunotherapeutics, a biotechnology company focused on the development of innovative immunotherapies, have announced a collaboration and excl...

Personalized tumor vaccine shows promise in pilot …

A new type of cancer vaccine has yielded promising results in an initial clinical trial conducted at the Perelman School of Medicine at the University of Pennsylvania and...

New targeted therapy schedule could keep melanoma …

Skin melanoma, a particularly insidious cancer, accounts for the vast majority skin cancer deaths and is one of the most common cancers in people under 30. Treatment for ...

Researchers identify chemical compound that inhibi…

An organic chemical compound shows effective antiviral activity against Ebola virus and several other viruses, according to a study led by Georgia State University. The r...

When drugs are wrong, skipped or make you sick: Th…

Rising drug prices have gotten a lot of attention lately, but the actual cost of prescription medications is more than just the dollars and cents on the bill. Researchers...